GQ puhutv 'Bu Gözden Bak'
Category :
Creative Marketing
Client :
PUHUTV
Start Date :
2022
Branding :
Voxen
01 . Project Overview
Puhutv, an advertising-based video-on-demand platform, needed a campaign that would encapsulate its unique brand identity while setting it apart in the competitive digital streaming landscape. Drawing inspiration from the slogan ‘Bu Gözden Bak‘ (which translates to ‘View Through This Lens’), the campaign symbolized the essence of puhutv’s branding.
The focus was on the emblematic eagle owl, a core part of puhutv’s logo, with its sharp, penetrating gaze representing the platform’s commitment to delivering premier content. The slogan reflected puhutv’s distinctive position in the market, focusing on the idea that puhutv offers a different and deeper viewing experience.
The campaign ran throughout the year, creating a consistent and memorable presence across multiple channels, reinforcing the brand's identity and vision. It was a 360-degree marketing effort, extending across various platforms and media
02 . Concept
The concept of 'Bu Gözden Bak' was designed to highlight puhutv’s unique perspective in the digital streaming world. By centering the campaign around the eyes of the eagle owl, the idea was to metaphorically invite viewers to see content through the lens of puhutv, offering a sharp, focused, and curated experience. This visual metaphor worked in harmony with the slogan, creating a cohesive message that resonated across various platforms.
Visual Style:
The visual style was centered around the bold imagery of the eagle owl’s eyes, which became a symbol of puhutv’s brand. This visual identity was applied consistently across the campaign, from social media to outdoor advertisements and even 3D print designs. The strong, visual motif of the owl’s eyes, paired with sleek typography, communicated puhutv’s commitment to high-quality content and its sharp, distinctive perspective in the streaming landscape.
Role & Contributions:
As the creative lead, I conceptualized the idea and developed the slogan "Bu Gözden Bak," which became the foundation of the campaign’s visual language. I collaborated closely with a talented team, including a graphic designer and a motion graphic designer, to bring the vision to life. I was also responsible for coordinating with external agencies, such as GroupM and Semanticum, to ensure that the campaign reached its maximum potential.
Omni-Channel Applications:
The campaign was executed across multiple platforms to ensure consistent brand visibility and engagement, including:
- Social Media
- TV
- Outdoor (OOH)
- Engaging 3D Print Design (featured in GQ Magazine)
- Digital Marketing