Jungshaus
Category :
Brand Management
Client :
Jungshaus
Start Date :
2024
Branding :
Voxen
01 . Project Overview
The motivation behind establishing Jungshaus was to become a leading company in the summer home industry, specializing in the construction and sale of tiny houses, prefabricated homes, and summer houses. Jungshaus was created as a brand for those who aspire to enjoy a calm and peaceful life in nature. With a long-term goal to be the first name that comes to mind in Austria and a trusted provider of building materials, Jungshaus is dedicated to quality and sustainability.
02 . Concept
For Jungshaus, we created a striking emblem that combines a typographic element reminiscent of construction materials, while also conveying the simplicity and charm of a tiny house. To embody the brand’s association with a tranquil and comfortable lifestyle, we used a visual language with earthy tones of green and brown, representing nature and harmony.
Visual Style:
The brand’s aesthetic was enriched with serene, peaceful imagery of homes nestled in nature. Photography that captures the calm and serenity of life in natural settings was chosen to strengthen Junghaus’s brand identity as a sanctuary for peaceful living.
Role & Contributions:
In this project, my role included:
- Creative Direction: Developed the concept, visual language, and logo to reflect the brand’s commitment to natural, peaceful living.
- Visual Identity: Designed the color palette and visual style, drawing on nature-inspired tones and textures, video shootings.
- Branding Strategy: Crafted a brand identity that positions Junghaus as the go-to provider for high-quality, sustainable housing in nature.
