Haz Fragrance

Category :

Branding

Client :

Haz Fragrance

Start Date :

2024

Branding :

Voxen

01 . Project Overview

Haz Fragrance is a luxury fragrance brand crafted to evoke an exotic, authentic, and oriental ambiance. With its spicy notes, the fragrance leaves a memorable and lasting impression. The brand message emphasizes this sensory impact, with the slogan:

02 . Concept

The brand concept for Haz Fragrance was developed to reflect an exotic and refined essence, incorporating oriental motifs and spicy fragrance notes. This approach aimed to create a blend of modern elegance and classic charm. We incorporated traditional oriental-inspired illustrations, reminiscent of the intricate designs found in exotic rug motifs, to enhance the brand’s authentic appeal.

Visual Style:

The visual identity is rooted in a modern-classic aesthetic, combining clean, simple typography with artistic oriental motifs to ensure a high-end, luxurious feel. The illustrations carry an authentic, handcrafted look, while the minimalist typography balances this richness, conveying both elegance and timelessness. Haz Fragrance’s design language was created to appeal to those who appreciate a unique, artistic, and sophisticated fragrance experience.

Role & Contributions:

In this project, my role encompassed:

- Brand Management and Creative Direction: Developed and directed the brand identity, ensuring alignment with the exotic and authentic essence of the fragrance.
- Visual and Social Media Design: Created visuals and managed social media presence to reflect the brand’s high-end positioning.
- Promotional Materials: Designed digital marketing assets and physical promotional materials to reinforce the brand’s luxurious and artistic appeal.