Ekosistem
Category :
Branding
Client :
Ekosistem
Start Date :
2024
Branding :
Voxen
01 . Project Overview
Ekosistem is a water treatment company dedicated to enabling water reuse for large factories and companies, providing both environmental benefits and practical advantages for industries. The core mission of Ekosistem is to contribute to a cleaner planet while offering companies an efficient solution to water management. The branding for Ekosistem was crafted to reflect this cyclical approach to water reuse, emphasizing sustainability and environmental responsibility.
02 . Concept
To visually communicate Ekosistem’s commitment to water reuse and environmental impact, we adopted a circular, cyclic visual language that aligns with the principles of sustainability and resource conservation. The emblem features the letter “e” in a gradient that transitions from dark blue to green, and finally to transparent, symbolizing purity, environmental impact, and the essential role of water. The primary motto, “Circle of Life Starts with Water,” encapsulates Ekosistem’s mission to sustain life and preserve natural resources through water reuse.
Visual Style:
The visual style was intentionally minimalistic and cyclic, focusing on the emblem’s gradient and rounded design to represent the continuous cycle of water in nature. The gradient from dark blue to green into transparency symbolizes the journey of water from industrial use back to natural purity. This branding was carried across all visual materials, ensuring a consistent message about Ekosistem’s role in environmental sustainability.
Role & Contributions:
As the brand manager and creative director, my role encompassed various responsibilities, including:
- Branding: Developed the core visual identity, from logo to brand guidelines, ensuring the brand’s values were visually represented.
- Slogan and Mottos: Created impactful mottos, including the main slogan, “Circle of Life Starts with Water,” that conveyed Ekosistem’s mission.
- Marketing Materials: Designed promotional assets, motion graphics, and website content to reinforce Ekosistem’s brand identity and message.
- Brand Video and Event Design: Directed and produced a brand video, designed event stands, and coordinated overall event presentation to align with Ekosistem’s branding.
Omni-Channel Applications:
The brand identity and campaign were rolled out across multiple platforms and applications:
- Website Design
- Promotional and Digital Marketing
- Motion Graphics
- Event Design
- Stand Design for Industry Events
- 360 marketing
- Dijital marketing
